Website Redesign
We redesign websites without throwing away what already works. That means checking which pages bring in traffic and leads before anything gets moved or deleted.
At a glance
- Timeline
- Most redesigns take 6 to 12 weeks. Large sites with hundreds of pages are usually phased.
- You get
- Analytics and Search Console review
- Content inventory and URL redirect map
- New information architecture and design
- Tools
- Google Search Console, GA4, Screaming Frog, Ahrefs or Semrush
- Price
- A fixed, written quote. Free to ask.
Page reviewed October 2026
What this covers
Redesigns go wrong in a predictable way: the new site looks better, launches, and organic traffic drops by a third because URLs changed, pages were merged, and nobody set up redirects. We've cleaned up enough of these to plan for it from day one.
Before design starts we pull data from Search Console and Analytics to see which pages earn traffic, links, and conversions. Those pages keep their URLs or get a one-to-one redirect. Pages that earn nothing are candidates for merging or removal. Then we redesign around what visitors are actually trying to do.
A redesign is also a chance to fix the foundations: slow hosting, an outdated CMS, poor accessibility. We'll tell you which of those are worth doing now and which can wait.
Is this right for you?
You'll get the most out of it if any of these sound familiar:
- Your site looks dated next to competitors and you're losing deals to them.
- You've rebranded and the website no longer matches.
- Organic traffic or leads have been sliding for months.
- The site is hard to update, so it's out of date.
What you get
Included in a typical engagement:
- Analytics and Search Console review
- Content inventory and URL redirect map
- New information architecture and design
- Rebuild on your current platform or a better-suited one
- Pre- and post-launch SEO checks
- Post-launch checks on rankings, crawl errors, and forms
How it works
Most redesigns take 6 to 12 weeks. Large sites with hundreds of pages are usually phased.
Audit
We inventory every page and its traffic, links, and conversions, and decide what stays, merges, or goes.
Structure and design
A new sitemap and page designs, built around the questions visitors arrive with.
Build and migrate
Development on staging with content moved and every redirect tested.
Launch and monitor
We check rankings, crawl errors, and leads after go-live and fix anything that slips.
What affects the price
Every quote is fixed and written down before work starts. These are the things that move it:
- Size of the current site and how much content changes
- Staying on the same platform or moving
- New copywriting versus reusing existing copy
- Integrations that need rebuilding
Mistakes we plan around
The problems we see most often when this work is rushed:
- Changing URLs without a redirect map.
- Deleting old blog posts that still bring in steady traffic.
- Redesigning on opinions alone without looking at what visitors do on the current site.
Website Redesign questions
Will we lose Google rankings after a redesign?
Some movement in the first couple of weeks is normal. Lasting drops usually come from missing redirects, deleted content, or blocked pages. We plan for all three and watch Search Console closely after launch.
Can we keep our current CMS?
Yes, if it's serving you well. If it's the reason the site is hard to update or slow, we'll explain the alternatives and what a move would involve.
How long does a redesign take?
Usually 6 to 12 weeks. The biggest variable is content: how much is being rewritten and how quickly it's approved.
Do you rewrite the content too?
We can. Most redesigns include rewriting the key pages (home, services, about) and tidying the rest.
What happens if something breaks after launch?
We check redirects, forms, and tracking right after launch and fix anything related to the project. For ongoing monitoring after that, a maintenance plan covers it month to month.
Often paired with
Services clients commonly combine with this one.
- Website Migration
Move to a new platform or host without losing rankings, content, or uptime.
- UI/UX Design
Interface design for websites and apps, grounded in research and tested with real users.
- Technical SEO
Crawling, indexing, speed, and site structure fixed so search engines can find and rank your pages.
- Conversion Rate Optimization
Research and testing that turn more of your existing visitors into leads and customers.
Want a quote for this?
A few sentences is enough. We'll reply within one business day with questions or a suggested next step, and a fixed quote once the scope is clear.
What you can count on
- A fixed, written quote before any work starts
- Code, domain, hosting, and analytics in your name
- A progress update every week during projects
- Monthly plans that run month to month
- A reply within one business day