Digital Marketing Strategy
We help you decide where to spend marketing time and money, what to say, and how to tell whether it's working, then turn it into a plan your team can actually run.
At a glance
- Timeline
- Most strategy projects take 3 to 5 weeks.
- You get
- Customer and competitor research
- Positioning and key messages
- Channel recommendations with reasoning
- Tools
- GA4, Google Search Console, Ahrefs or Semrush, Ad platform data
- Price
- A fixed, written quote. Free to ask.
Page reviewed October 2026
What this covers
Most small and mid-size businesses market by accumulation: a bit of social, some ads, an occasional newsletter, a blog that stalled. Each channel gets a little attention and none gets enough to work. A strategy picks the few channels that fit your customers and budget, and commits to them.
We start with your customers and economics: who buys, how they find providers like you, what a customer is worth, and what you can afford to spend to win one. Then we look at your current channels and competitors to see where the realistic opportunities are.
The result is a short, practical document, not a 60-page deck: positioning and key messages, chosen channels with reasons, a 90-day plan with owners, a budget, and the handful of numbers to watch.
Is this right for you?
You'll get the most out of it if any of these sound familiar:
- You're spending on marketing but can't say what's working.
- You do a bit of everything and nothing well.
- You're entering a new market or launching a new offer.
- You're about to hire a marketer or agency and want a plan first.
What you get
Included in a typical engagement:
- Customer and competitor research
- Positioning and key messages
- Channel recommendations with reasoning
- Budget allocation
- 90-day action plan with owners
- Measurement plan and KPIs
How it works
Most strategy projects take 3 to 5 weeks.
Research
Interviews with your team and customers, plus a review of your data and competitors.
Choose
We agree on the audience, message, and channels to focus on.
Plan
A 90-day plan with tasks, owners, budget, and targets.
Review
A check-in after the first month to adjust based on early results.
What affects the price
Every quote is fixed and written down before work starts. These are the things that move it:
- Number of products or audiences
- Customer research depth
- Data and analytics review
- Ongoing advisory after the plan
Mistakes we plan around
The problems we see most often when this work is rushed:
- Copying a competitor's channel mix without their budget or audience.
- Setting goals with no way to measure them.
- A plan so big nobody has time to execute it.
Digital Marketing Strategy questions
What does a digital marketing strategy include?
Who you're targeting, what you'll say to them, which channels you'll use and why, how much to spend, what to do in the next 90 days, and how you'll measure results.
Do you also run the marketing?
We implement parts of it, such as SEO, content, email setup, analytics, and conversion work. For paid ad management, we can recommend specialists or work alongside your team.
How do you choose channels?
Based on where your customers look for providers, what your competitors already dominate, your budget, and how quickly you need results.
Is this useful for a small business?
Especially so. Small budgets can't afford to be spread thin, and a focused plan makes each dollar count.
Often paired with
Services clients commonly combine with this one.
- SEO Content Strategy
A plan for what to publish, in what order, and why, based on what your buyers search for.
- Conversion Rate Optimization
Research and testing that turn more of your existing visitors into leads and customers.
- Google Analytics Setup
GA4 configured to track the actions that matter to your business, with reports you'll actually read.
- Content Marketing
Articles, guides, and case studies written by people who understand your subject and your buyers.
Want a quote for this?
A few sentences is enough. We'll reply within one business day with questions or a suggested next step, and a fixed quote once the scope is clear.
What you can count on
- A fixed, written quote before any work starts
- Code, domain, hosting, and analytics in your name
- A progress update every week during projects
- Monthly plans that run month to month
- A reply within one business day