Logo Design
We design original logos that are simple enough to recognize at a glance and flexible enough to work as a tiny app icon, a website header, or a sign on a building.
At a glance
- Timeline
- Most logo projects take 2 to 4 weeks.
- You get
- Short brand brief
- Three or more original concepts
- Refinement rounds on the chosen concept
- Tools
- Adobe Illustrator, Figma, Custom lettering
- Price
- A fixed, written quote. Free to ask.
Page reviewed October 2026
What this covers
A good logo is distinctive, readable, and works in one color. That last point rules out a lot of trendy designs, which fall apart as soon as they're embroidered on a shirt or shrunk to a browser tab icon. We test every concept at small sizes and in black and white before presenting it.
We begin with a short brief on your business, audience, and competitors, then explore several concepts with different ideas behind them, not variations of one idea. After you pick a direction, we refine the shapes, spacing, and lettering until it holds up at every size.
If you need more than a logo, like colors, typography, and guidelines, our Brand Identity service covers the whole system.
Is this right for you?
You'll get the most out of it if any of these sound familiar:
- You're starting a business and need a professional mark.
- Your current logo looks dated or was made quickly with a template.
- Your logo doesn't work small, in one color, or on dark backgrounds.
- You need a mark for a new product or sub-brand.
What you get
Included in a typical engagement:
- Short brand brief
- Three or more original concepts
- Refinement rounds on the chosen concept
- Horizontal, stacked, and icon versions
- Color, black, and white variations
- Files for web, print, and social (SVG, PNG, PDF, EPS)
How it works
Most logo projects take 2 to 4 weeks.
Brief
We learn about your business, audience, competitors, and what the logo needs to do.
Concepts
Several distinct ideas, shown in realistic contexts.
Refine
We perfect the chosen concept: proportions, lettering, and small-size versions.
Deliver
A complete, organized file package with usage notes.
What affects the price
Every quote is fixed and written down before work starts. These are the things that move it:
- Number of initial concepts
- Rounds of revisions
- Custom lettering
- Additional versions or sub-brand marks
Mistakes we plan around
The problems we see most often when this work is rushed:
- Fine details that disappear at small sizes.
- Relying on color or gradients to make the logo work.
- Choosing a design because it's trendy this year.
Logo Design questions
How many logo concepts will we see?
Usually three or more distinct concepts, each based on a different idea, shown in realistic mockups.
What file formats do we get?
Vector files (SVG, EPS, PDF) for print and signage, and PNGs for web and social, in color, black, and white versions.
Do you use AI to generate logos?
No. Our logos are drawn and refined by designers, which matters for originality and for trademark registration.
Can we trademark the logo?
The designs are original and you own them outright, which supports trademark registration. A trademark attorney should run the search and filing.
Often paired with
Services clients commonly combine with this one.
- Brand Identity
A complete visual identity: logo, color, type, and guidelines that hold together everywhere.
- Graphic Design
Sales decks, brochures, ads, and marketing materials designed to match your brand.
- Social Media Design
Templates and graphics that keep your social channels consistent and easy to post to.
- Design Systems
Reusable components and rules that keep your product consistent as it grows.
Want a quote for this?
A few sentences is enough. We'll reply within one business day with questions or a suggested next step, and a fixed quote once the scope is clear.
What you can count on
- A fixed, written quote before any work starts
- Code, domain, hosting, and analytics in your name
- A progress update every week during projects
- Monthly plans that run month to month
- A reply within one business day