Generative Engine Optimization (GEO)
When a customer asks ChatGPT or Perplexity for a recommendation in your space, you want your brand mentioned, and described correctly. GEO works on the signals those tools rely on.
At a glance
- Timeline
- Setup takes 3 to 5 weeks. Changes in assistant answers depend on the platform and can take months, especially for training-based answers.
- You get
- Baseline of how major assistants describe you and competitors
- Crawler access review (robots.txt, firewall, rendering)
- Entity consistency across your site and key profiles
- Tools
- ChatGPT, Perplexity, Gemini, Claude
- Price
- A fixed, written quote. Free to ask.
Page reviewed October 2026
What this covers
AI assistants answer from two sources: what they learned in training, and what they fetch from the web when they search. You can influence both. Training data favors brands that are described consistently across many credible sites. Live search favors pages that are crawlable, clearly written, and directly relevant.
We start by asking the assistants about your category and recording what they say about you and your competitors. Then we check whether their crawlers can reach your site, whether your brand information is consistent across your site, directories, and profiles, and whether you have the comparison, pricing, and how-it-works content these tools tend to cite.
This is a young field and the platforms change quickly. We'll be honest about what's measurable and what isn't, and we focus on work that also helps traditional search, so nothing is wasted if the landscape shifts.
Is this right for you?
You'll get the most out of it if any of these sound familiar:
- AI assistants don't mention you when asked about your category.
- They describe your business, pricing, or services incorrectly.
- Prospects tell you they found a competitor through ChatGPT.
- Your robots.txt or firewall may be blocking AI crawlers by accident.
What you get
Included in a typical engagement:
- Baseline of how major assistants describe you and competitors
- Crawler access review (robots.txt, firewall, rendering)
- Entity consistency across your site and key profiles
- Content gaps for comparisons, pricing, and use cases
- Organization and product structured data
- Quarterly re-check of assistant answers
How it works
Setup takes 3 to 5 weeks. Changes in assistant answers depend on the platform and can take months, especially for training-based answers.
Baseline
We run a fixed set of prompts across ChatGPT, Perplexity, Gemini, and Claude and record the answers.
Access and accuracy
We make sure crawlers can reach your content and your brand facts are consistent everywhere.
Content
We fill the gaps assistants look for: comparisons, specifics, and clear explanations.
Re-check
We repeat the same prompts each quarter to track change.
What affects the price
Every quote is fixed and written down before work starts. These are the things that move it:
- Number of products or service lines
- How much new content is needed
- Number of external profiles to correct
- Frequency of monitoring
Mistakes we plan around
The problems we see most often when this work is rushed:
- Blocking AI crawlers at the firewall without realizing it.
- Inconsistent descriptions of your business across your own site and profiles.
- Paying for 'guaranteed' AI placement, which nobody can actually deliver.
Generative Engine Optimization (GEO) questions
What's the difference between GEO and AEO?
AEO is mainly about answers inside Google: featured snippets and AI Overviews. GEO covers standalone AI assistants like ChatGPT, Perplexity, Gemini, and Claude, which use different crawlers and sources.
Should we let AI crawlers access our site?
For most businesses that want to be recommended, yes. Search-oriented crawlers such as OAI-SearchBot and PerplexityBot fetch pages to answer live questions. Some companies choose to block training crawlers while allowing search crawlers; we can set it up either way.
Can you measure GEO results?
Partly. We track how assistants answer a fixed set of prompts over time, and referral traffic from AI tools in your analytics. It's less precise than search rankings, and we'll say so in our reports.
How long does it take?
Live-search answers can change within weeks of new content being indexed. Answers based on training data only change when the model is updated, which can take many months.
Often paired with
Services clients commonly combine with this one.
- Answer Engine Optimization (AEO)
Content and markup shaped so Google's AI Overviews, featured snippets, and voice answers can quote you.
- SEO Content Strategy
A plan for what to publish, in what order, and why, based on what your buyers search for.
- Schema Markup SEO
Structured data that tells search engines exactly what your pages describe.
- Technical SEO
Crawling, indexing, speed, and site structure fixed so search engines can find and rank your pages.
Want a quote for this?
A few sentences is enough. We'll reply within one business day with questions or a suggested next step, and a fixed quote once the scope is clear.
What you can count on
- A fixed, written quote before any work starts
- Code, domain, hosting, and analytics in your name
- A progress update every week during projects
- Monthly plans that run month to month
- A reply within one business day