Brand Identity
A brand identity is the full visual system your business uses: logo, colors, typography, imagery, and the rules that keep them consistent. We design it so it works everywhere you show up.
At a glance
- Timeline
- Most brand identity projects take 6 to 10 weeks.
- You get
- Positioning and competitor review
- Two or three initial identity directions
- Logo suite (primary, secondary, icon)
- Tools
- Figma, Adobe Illustrator, Brand guideline templates, Mockup and print proofing
- Price
- A fixed, written quote. Free to ask.
Page reviewed October 2026
What this covers
A logo alone isn't a brand identity. The identity is everything that makes your materials recognizably yours, from the website and proposals to vehicle wraps and social posts. When it's missing or inconsistent, every new piece gets designed from scratch and nothing quite matches.
We start with positioning: who you serve, what you want to be known for, and how you differ from competitors. That gives the design a brief to answer instead of personal taste. Then we develop a couple of distinct directions, refine the one you choose, and test it across real applications like your website header, a business card, a social post, and signage.
You receive the full set of logo files, a color and type system, and brand guidelines written clearly enough for any designer, printer, or employee to follow.
Is this right for you?
You'll get the most out of it if any of these sound familiar:
- Your business has grown but the brand still looks like the startup version.
- Every piece of marketing looks a little different.
- You're launching a new company, product, or division.
- You're merging businesses or repositioning for a new market.
What you get
Included in a typical engagement:
- Positioning and competitor review
- Two or three initial identity directions
- Logo suite (primary, secondary, icon)
- Color palette and typography system
- Applications such as stationery, social, and web mockups
- Brand guidelines document
How it works
Most brand identity projects take 6 to 10 weeks.
Discover
Interviews, competitor review, and agreement on positioning.
Explore
Distinct directions presented with real-world mockups.
Refine
We develop the chosen direction into a full system.
Deliver
Final files, guidelines, and a walkthrough with your team.
What affects the price
Every quote is fixed and written down before work starts. These are the things that move it:
- Depth of research and positioning work
- Number of directions and rounds of revisions
- Range of applications designed
- Naming or messaging work if needed
Mistakes we plan around
The problems we see most often when this work is rushed:
- Designing by committee without an agreed brief.
- Judging a logo in isolation instead of in real use.
- Skipping guidelines, so the identity drifts within a year.
Brand Identity questions
What's included in a brand identity?
Usually a logo suite, color palette, typography, image and icon style, and guidelines showing how to use them. Larger projects add messaging, templates, and more applications.
How long does branding take?
Most projects take 6 to 10 weeks, including research, exploration, refinement, and guidelines.
Can you refresh our brand instead of starting over?
Yes. If your brand has recognition worth keeping, a refresh modernizes it while keeping what people already know.
Do we own the final brand files?
Yes. You receive all source files and full ownership once the project is complete.
Often paired with
Services clients commonly combine with this one.
- Logo Design
A distinctive logo designed to work at every size, from a favicon to a storefront sign.
- Design Systems
Reusable components and rules that keep your product consistent as it grows.
- Graphic Design
Sales decks, brochures, ads, and marketing materials designed to match your brand.
- UI/UX Design
Interface design for websites and apps, grounded in research and tested with real users.
Want a quote for this?
A few sentences is enough. We'll reply within one business day with questions or a suggested next step, and a fixed quote once the scope is clear.
What you can count on
- A fixed, written quote before any work starts
- Code, domain, hosting, and analytics in your name
- A progress update every week during projects
- Monthly plans that run month to month
- A reply within one business day