Email Marketing Setup
We set up your email marketing properly: the platform, the authentication that keeps you out of spam, automated sequences, and templates your team can reuse.
At a glance
- Timeline
- Most email setups take 2 to 4 weeks.
- You get
- Platform recommendation and setup
- SPF, DKIM, and DMARC authentication
- List import, segmentation, and cleanup
- Tools
- Klaviyo, Mailchimp, HubSpot, ActiveCampaign
- Price
- A fixed, written quote. Free to ask.
Page reviewed October 2026
What this covers
Email still delivers some of the best returns in marketing, but only if your messages arrive. Since 2024, Gmail and Yahoo require bulk senders to authenticate their domains with SPF, DKIM, and DMARC and to offer one-click unsubscribe. Many businesses found their emails going to spam without knowing why.
We start with the foundations: choosing the right platform for your needs and budget, authenticating your sending domain, and importing your list cleanly with consent records intact. Then we build the automations that run in the background: a welcome sequence, lead nurture, abandoned cart for stores, and re-engagement for inactive subscribers.
Templates are designed to look good in every major email client and on phones, and built so your team can create campaigns without breaking the layout.
Is this right for you?
You'll get the most out of it if any of these sound familiar:
- Your emails land in spam or promotions folders.
- You collect email addresses but don't send anything automatically.
- You're moving to a new email platform.
- Your list hasn't been cleaned in years.
What you get
Included in a typical engagement:
- Platform recommendation and setup
- SPF, DKIM, and DMARC authentication
- List import, segmentation, and cleanup
- Welcome, nurture, and other key automations
- Branded, mobile-friendly templates
- Signup forms and CRM connection
How it works
Most email setups take 2 to 4 weeks.
Plan
We choose the platform and map the automations you need.
Authenticate
DNS records set up and tested so your domain is trusted.
Build
Templates, forms, segments, and automations configured.
Test and launch
Tests across email clients and a check on deliverability.
What affects the price
Every quote is fixed and written down before work starts. These are the things that move it:
- Platform migration
- Number of automations
- Template design complexity
- List size and cleanup needed
Mistakes we plan around
The problems we see most often when this work is rushed:
- Sending marketing email without domain authentication.
- Importing purchased or old lists, which damages your sender reputation.
- Sending marketing and transactional email from the same setup.
Email Marketing Setup questions
Which email marketing platform should we use?
Klaviyo for most online stores, HubSpot if you already use its CRM, ActiveCampaign or Mailchimp for service businesses, and Kit for creators. We recommend based on your needs, not commissions.
Why are our emails going to spam?
Common causes are missing domain authentication, sending to old or purchased lists, and high complaint rates. We check each of these.
What are the Gmail and Yahoo sender requirements?
Bulk senders need SPF, DKIM, and DMARC authentication, a one-click unsubscribe link, and low spam complaint rates. Even smaller senders benefit from meeting them.
Do you write the emails?
We write the automated sequences as part of setup. Ongoing campaign writing can be added.
Often paired with
Services clients commonly combine with this one.
- SMTP Setup
Reliable delivery for the emails your website and apps send: receipts, resets, and notifications.
- Business Email Setup
Google Workspace or Microsoft 365 set up with proper authentication and a smooth migration.
- CRM Automation
Lead routing, follow-ups, and pipeline updates handled by your CRM instead of your sales team.
- Content Marketing
Articles, guides, and case studies written by people who understand your subject and your buyers.
Want a quote for this?
A few sentences is enough. We'll reply within one business day with questions or a suggested next step, and a fixed quote once the scope is clear.
What you can count on
- A fixed, written quote before any work starts
- Code, domain, hosting, and analytics in your name
- A progress update every week during projects
- Monthly plans that run month to month
- A reply within one business day